If McDonald's Advertised Like Apple
如果麥當勞廣告做得跟蘋果廣告一樣...
We wanted to rethink food and create something extraordinary.
我們想要重新思考食物，創造非凡。
Introducing...Fri.
隆重推出...薯條。
Carefully preserving color and texture permitted our most elegant model yet. We combined multiple incarnations of oil to create an all-permeating substance we like to call Smart Grease. Smart Grease allows the user to know exactly where Fri is or where it has ever been. Fri, enhanced food for the modern world.
精心維護而產出的顏色與質地，創造出極致優雅的模型。我們結合多種油類形式，打造出全方位滲透的物質，我們喜歡稱作「智慧油脂」。「智慧油脂」讓使用者確切掌握薯條現在的位置，或是走過的軌跡。薯條，現代世界的先進食物。
But that's not all. Introducing...Nugget.
但還沒介紹完呢。隆重推出...雞塊。
Nugget is what happens when machinery meets meat. When you look at Nugget, you see not the contents inside. You see the breading outside. That was intentional. Inside this advanced piece of food, we can examine the complexity that makes up this product. To change the way we experience chicken is to change chicken itself.
雞塊是機器與肉類共同造。你端詳雞塊時，你會看不到雞塊內部的構造。你只會看到外面酥脆的皮。而那是故意的。在這樣高級的食物內部，我們可以檢視創造出這個產品的複雜結構。要改變我們對雞肉的體驗，就是改變雞肉本身。
Oh, and one more thing. Mac.
喔，還有另一個巨作。大麥克。
We have refined and refined and...refined basic ingredients. The sesame seeds on the bun are there because we put them there. The feel of the Mac is somewhere between firm and soft. The people who are hungry enough to eat the Mac are those who do.
我們不斷優化又優化並...優化基本成分。麵包上的芝麻粒在麵包上面是因為，我們把它們放在上面。大麥克的觸感介於紮實與柔軟之間。餓到能夠吃掉大麥克的人，就是那些餓到可以吃得掉的人。
