A Silicon Valley executive is trading conference rooms for courtrooms this week, as he faces four felony counts of burglary. The accusation: running a barcode scam to buy LEGOs at a fraction of their actual cost.
由於面對著四項竊盜重罪指控，一個矽谷主管這星期不去會議室而得上法庭。罪名是：使用條碼騙術來低價購買樂高玩具。
"How?" you ask. Well, the man allegedly covered up barcodes with forged labels he created. It turns out it's not that hard to print these up at home. The result: he paid far less than retail value at checkout.
「怎麼做的？」你問。嗯，據說這人用他自己做的假標籤蓋過條碼。原來在家印出這些並不很難。結果：他在櫃台付的錢比零售價低很多。
The retail industry doesn't track barcode fraud separately, but along with other losses, it all adds up to a pretty penny. We know that retailers lost over thirty-five billion dollars in 2010, due to the theft, fraud and switching and replacing barcodes on store merchandise. There are high-tech fixes such as RFID tags, but they come at a price.
Some of the expensive solutions are some of the newly designed checkout systems that detect weight. So all of the weight's measures are entered in every piece of information about that product comes in.
零售業沒有把條碼詐騙獨立出來追蹤，但是跟其他損失一起，加總起來可是一大筆錢。因為竊盜、詐騙和為店內商品置換條碼，我們知道零售商在2010年的損失超過三百五十億美金。有高科技的解決辦法像是RFID標籤，但它們價格不斐。有些昂貴的解決辦法是一些可偵測重量的新結帳系統。所以全部的重量明細被輸入至進貨的每一筆資料中。
A cheaper line of defense is employee vigilance. Ninety to ninety-five percent of all products everywhere has a barcode, physically printed on the box or the label. They should know that if it is a sticky-back label with the barcode that should raise a red flag. So it goes back to training. Store should also make sure point of sale terminals display specific details when a product is to scan, so cashiers can match descriptions with physical items.
有一種便宜一點的防線，是員工的警戒。每個地方百分之九十到九十五的產品皆有條碼，其實就印在盒子或是標籤上。他們應該要知道它是否是個需要特別注意的背黏式條碼標籤。所以這就得回到員工訓練了。當一項產品需要掃描時，商店也應該要確保結帳櫃台展示著明確的細部說明，如此出納員就可以比對商品說明和實際產品。
- 「結果是、證明是」- Turn Out
It "turns out" that you don't need to do that.
結果證明你不需要那樣做。 - 「總的來說、加總為」- Add Up To
Our new mobile shopping habits are "adding up to" big spending across the board.
我們新的手機購物習慣整體來說加在一起成為很大的消費。
