Let's Cafe is a coffee chain in Taiwan with over two thousand stores. The problem is: it's not really a store, more like a kiosk in the Family Mart convenience store, providing fast but good coffee to consumers.
Let's Cafe是在台灣擁有超過兩千間店面的咖啡連鎖店。問題是：它其實不是一間店，比較像是在全家便利商店裡的咖啡亭，提供消費者快速卻好喝的咖啡。
The Challenge: How can Let's Cafe offer a better cafe experience against bigger, more established chains with proper stores?
挑戰：Let's Cafe能夠如何提供更好的咖啡體驗，以抗衡較大型、更具規模、有體面店鋪的連鎖店？
The Solution: Offer our consumers something extra that even big coffee chains can't—a latte art customization that's ridiculously unique and fun.
解決方法：提供我們的消費者一些甚至連大型咖啡連鎖店都無法提供的特別玩意──特殊又好玩到不行的拉花藝術客製化。
We kicked it off in our most popular stores. All consumers have to do is upload an image from their mobile to this machine. And, voila!
我們從最熱鬧的店家開始。顧客要做的一切只有從手機上傳照片到這台機器。然後，你看!
The image gets sprinkled onto their latte forming the ultimate latte art. Our consumers shared their various creations with their friends, and it became the talk of the town in social media and in the press.
圖像噴在拿鐵上，形成了終極的拉花藝術。我們的顧客們與朋友分享他們不同的創作，而它成了社交媒體和新聞的熱門話題。
By owning latte art, the perceptions of Let's Cafe coffee credibility and its sales went up. And that was how Let's Cafe gained ground against the traditional coffee chains, and won over the hearts of Taiwanese coffee drinkers.
因為擁有這樣的拉花藝術，對Let's Cafe咖啡可信度的認知以及其銷量都上升了。那就是Let's Cafe如何迎頭趕上傳統的咖啡連鎖店，並虜獲了台灣咖啡飲用者的心。
- 「開始、踢開」- Kick Off
We "kicked it off" in our most popular stores.
我們從最熱鬧的店家開始。 - 「熱門話題」- Talk Of The Town
Our consumers shared their various creations with their friends, and it became the "talk of the town" in social media and in the press.
我們的顧客們與朋友分享他們不同的創作，而它成了社交媒體和新聞的熱門話題。 - 「趕上、改善、普及」- Gain Ground
And that was how Let's Café "gained ground" against the traditional coffee chains, and won over the hearts of Taiwanese coffee drinkers.
那就是Let's Café如何迎頭趕上傳統的咖啡連鎖店，並虜獲了台灣咖啡飲用者的心。
