When it comes to personal branding, I'm often asked by executives what they can do to look more professional. How does their wardrobe factor into their personal brand? There are four key things that you can do to ensure that you're looking your best and most professional.
談到個人品牌行銷時，我經常被主管階層詢問，他們可以做些什麼好看起來更專業。他們的服裝如何成為個人品牌的要素？有四件你可以做來確保你自己看起來最棒、最專業的關鍵要事。
The first is to always err on the side of dressing up more. The reason that Mark Zuckerberg gets so much press about his hoody that he wears is not because he is dressing casually—plenty of places in Silicon Valley do that—it's his refusal to dress up, even when it really matters, like when he's visiting with investors. That is seen as a sign of disrespect, and so if you want to move forward professionally, and you're not a billionaire, you wanna try to show respect by dressing a little bit better than you think that you need to.
首先是永遠要偏向選擇穿得更正式些。Mark Zuckerberg 受到眾多媒體評論他穿的連帽上衣的原因，不是因為他穿著隨性－－在矽谷很多地方都那樣穿－－是因為他對於正式裝扮的拒絕，即便當它真的很重要時，像是他正和投資者們會面。那被視為一種不尊重的象徵，所以如果你想專業地向前進步，而你不是一個億萬富翁，你會想要藉由穿得比原先認為需要的再好一些來試著表現尊重。
The second thing that you wanna keep in mind is that your wardrobe doesn't have to be expensive. This is not a requirement for you to have Italian suits, or to get a whole new wardrobe every season. It's just not necessary. But if you have some key staples, like a blazer that you really like, or a good solid pairs of shoes, you can use those as key parts of your wardrobe and move from there. Buy quality, but it doesn't have to be the top price.
第二件你要記住的是，你的服裝不一定得昂貴。擁有義大利服裝對你來說不是必備條件，或者每季購入整批新行頭。這絕對不需要。但如果你擁有一些主要的基本款，像是一件你非常喜歡的外套、或一雙合適牢靠的鞋子，你可以利用那些當做你服裝的關鍵部分，並從那開始著手進展。要買到品質，但不必是最高的價格。
Next, you wanna make sure that your wardrobe is complementary to your build, which means that you shouldn't be afraid to get things tailored. That's something that people usually don't do regularly here in the United States, but in Europe, it's standard fare. As soon as you buy something, you get it tailored. It's an inexpensive investment that can make things look very good.
下一步，你要確保你的服裝適合你的體型，也就是說你不該害怕把東西拿去修改。那是一件人們在美國這通常不做的事，但在歐洲，它是標準動作。一旦你買某件東西，就把它拿去修改。這是項可以讓一切看起來很棒的便宜投資。
In fact, I have an executive coach friend who's telling me that during the course of her interviews working with a client, she discovered that many of his colleagues consider him to be not entirely professional because his suits didn't fit him well. That's a very basic thing and it's very easy to fix. So buy things that complement your build, and get them tailored if necessary.
事實上，我有一位管理指導員朋友，她告訴我在她和一位客戶合作的面談過程中，她發現他的許多同事認為他不全然專業，因為他的西裝沒有很合他的身型。那是件非常基本的事情，而且這很容易解決。所以購買適合你體型的東西，在必要時把它們拿去修改。
And finally, don't worry about it if it doesn't come naturally, but consider if it does. To adopt a signature item. It could be bow ties, like Tucker Carlson used to wear. It could be brooches, like Madeleine Albright, the former Secretary of State, is a big fan of. It could even be multicolor socks, whatever it is. But if there's something that you really like, and that you feel reflects your personality, don't worry about hiding it.
最後，不要擔心如果它呈現得不太自然，而是想想看如果它真的看起來很順眼。 挑選一樣具代表性的配件。它可以是領結，像是 Tucker Carlson 過去常戴的。它可以是胸針，像 Madeleine Albright－－美國前任國務卿－－就是一位胸針的大粉絲。它甚至可以是色彩繽紛的襪子，管它是什麼。但如果有一件你真的喜愛的東西，而你覺得它反映出你的個性，別煩惱要把它藏起來了。
In this day and age, people are much more interested in what makes you unique, and what makes you stand out. You don't have to be in the same kind of conformity that people have in the past. So, those are four ways that you can look more professional in the workforce.
這年頭，人們對於那些讓你顯得獨特、讓你引人注目的事物更加感興趣。你不用活在像以往人們有的相同傳統裡。那麼，那些就是讓你在員工之間看起來更專業的四種方法。
- 「多表現(某品質)」- Err On The Side Of
The first is to always err on the side of dressing up more.
首先是永遠要偏向選擇穿得更正式些。 - 「著裝打扮」- Dress Up
The reason that Mark Zuckerberg gets so much press about his hoody that he wears is not because he is dressing casually—plenty of places in Silicon Valley do that—it's his refusal to dress up...
Mark Zuckerberg 受到眾多媒體評論他穿的連帽上衣的原因，不是因為他穿著隨性－－在矽谷很多地方都那樣穿－－是因為他對於正式裝扮的拒絕... - 「記住」- Keep In Mind
The second thing that you wanna keep in mind is that your wardrobe doesn't have to be expensive.
第二件你要記住的是，你的服裝不一定得昂貴。 - 「一...就」- As Soon As
As soon as you buy something, you get it tailored.
一旦你買某件東西，就把它拿去修改。 - 「事實上」- In Fact
In fact, I have an executive coach friend who's telling me that during the course of her interviews working with a client...
事實上，我有一位管理指導員朋友，她告訴我在她和一位客戶合作的面談過程中... - 「當今」- In This Day And Age
In this day and age, people are much more interested in what makes you unique, and what makes you stand out.
這年頭，人們對於那些讓你顯得獨特、讓你引人注目的事物更加感興趣。 - 「突出、出色」- Stand Out
In this day and age, people are much more interested in what makes you unique, and what makes you stand out.
這年頭，人們對於那些讓你顯得獨特、讓你引人注目的事物更加感興趣。
