Hey guys, wanna optimize your money? Then get yourself a social media platform! TikTok made US$4 billion last year, and Instagram raked in a whopping US$17.4 billion back in 2020! All just from ad revenue. How did they make so much money? With algorithms!
嗨，想讓你的錢發揮最大效益嗎？那就經營你自己的社群媒體吧!抖音去年賺了 40 億美金，IG 在 2020 年則大賺了 174 億!這些都只是來自廣告獲益。他們是如何賺進這麼多錢？利用了演算法!
Algorithms are tools used to prioritize content. Everyone follows so many different accounts online, and has so many different interests, social media sites simply can't show you everything! So they use algorithms to help them decide. But when algorithms go bad fake news gets spread! There's only one way to stop them...together!
演算法是用來決定顯示內容優先順序的工具。每個人都在線上追蹤了很多不同帳號，並且每個人都有很多不同興趣，社群媒體不可能把所有內容都顯示給你看。所以他們使用演算法來幫他們做決定。但你必須要留意的是當演算法出錯的時候，假新聞會被四處散佈!只有一個辦法可以阻止他們...集合!
English With Experts
跟著專家學英語
We are the best kept secret in the galaxy. We monitor, license and browse all algorithmic activity on Earth. We're your first, last, and only line of defense. We live in secret, we exist in shadow...and we dress in black.
我們是宇宙最大的秘密。我們監控、授權、和瀏覽地球上所有演算法的行動。我們是你第一、最後、和唯一的一道防線。我們隱匿於人群之中，我們存在於黑暗之中...我們都身穿黑色。
Hi everyone!
嗨，大家好!
Hi!
嗨!
We're running out of time, let's get to the bottom of this... on with the game! Everyone, put your hands together for Caitlin and Nancy! This week we're putting the "rhythm" back in "algorithms". Check out our terms... Data. Formula. Echo Chamber. Influencers. Fake News. Coding. Filter Bubbles. Preferences. Targeted Ads.
時間緊迫，讓我們快點來弄清楚這究竟是怎麼回事...就從挑戰賽開始吧!請大家用掌聲歡迎 Caitlin 以及 Nancy!這週讓我們把「規則」放進「演算規則」裡。來看看我們的詞彙有哪些...資料。公式。回聲室效應。網紅。假消息。寫程式。過濾氣泡效應。偏好。定向廣告。
Contestants, it's up to you to find those words. Fingers on buzzers, here's your first clue... "Digital marketing aimed at a user's specific interests or traits."
今天的挑戰是誰能猜對最多社群演算法術語。準備好囉!第一題是...「針對使用者的特定興趣或特質使用的數位行銷手法。」
Targeted ads?
定向廣告？
Targeted ads
定向廣告
"In computing, a calculation to be performed on one or more variables."
「在電腦計算中，用來運算一種或多種變數的計算方式。」
Formula!
公式!
Formula
公式
"When information and opinions on the internet are made to reflect your own."
「當網路上的資訊和觀點都只顯示出你自己的觀點時。」
Filter bubble. Oh, wait...isn't it "echo chamber"?
過濾氣泡效應。噢，等等...那不是叫「回聲室效應」嗎？
Filter bubble/Echo chamber
過濾氣泡效應 / 回聲室效應
Well done Nancy! You found our secret double-pointer! Both of those terms actually mean the same thing! Let's keep going...
太厲害了，Nancy!你找到隱藏版的加分題!那兩種說法指的都是同樣的東西!讓我們接著繼續...
"People with the power to affect other's spending habits, based on their social media presence."
「有能力利用自身媒體形象影響他人消費習慣的人。」
Influencers!
網紅!
Influencers
網紅
Hey! That means it's the end of the round, and we have a winner! Congratulations, Nancy!
嘿!那意味著這回合已結束，我們的贏家出爐啦!恭喜 Nancy!
Why does Nancy win? I buzzed! Hey! I buzzed! Fake news!
為什麼是 Nancy 獲勝？明明我按鈴搶答的!欸!明明是我按鈴的!這是假消息!
That's all we have time for folks! Thanks to our guests!
今天的節目就到這邊啦!
Fake news!
假的假的!
Caitlin, look over here... Tomorrow morning, you won't remember a thing...
Caitlin，看一下這邊...明天一早你就什麼也不會記得了...
Excuse me?
你說什麼？
Bye!
掰!
